We all
come across issues in our work at one point or another. Sometimes we need advice
on a project we are working on. Some of these questions can be answered through
different email lists, but other questions require more thought and expert
feedback.
OneWorld U.S. has brought together a group of experts that can
help you answer some of your questions around communications, fundraising,
technology and other issues. You can submit your questions and the experts will
pick and choose the questions they can answer, and post their response to the
blog. Others in the OneWorld community are also welcome to share their expertise
and post their suggestions.
This dialogue is open to staff of OneWorld
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Click here to post your questions.
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EXPERTS o Katya Andresen,
Network for Good o Lisa Chen, Fenton Communications o Anne Dickerson, 15 Minutes
Productions o Susan Finkelpearl, Free Range
Studios o Eve Fox, M+R Strategic
Services o Beth Kanter, Technology Consultant o Laura Quinn,
Idealware o Alan Rosenblatt,
Internet Advocacy
Center o Nancy Schwartz,
Communications
Consultant ............................................................................................................................................
Katya Andresen, Network for
Good
 |
|
Katya Andresen
develops and executes the charitable giving portal Network for Good's marketing strategy,
including consumer outreach, media relations, corporate partnerships and
nonprofit marketing.
Before joining Network for Good, she was Senior
Vice President of Sutton Group, a marketing and communications firm supporting
non-profits, government agencies, and foundations working for the social good.
| Previously was a marketing consultant overseas, promoting causes
ranging from civil society in Ukraine to ecotourism in Madagascar. She also
worked for CARE International. She has trained hundreds of causes in effective
marketing and media relations, and her marketing materials for non-profits have
won national and international awards.
She is the author of the book,
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Cause’s
(Jossey-Bass, 2006) and was featured in the ebook, Nine Minds of Marketing. She
is also author of a chapter in the upcoming book, People to People Fundraising -
How Individuals and Nonprofits can Leverage the Internet for Great Causes
(Wiley, 2007). Fundraising Success Magazine named her Fundraising Professional
of the Year in 2007.
Katya traces her passion for good causes to the
enormous social need she witnessed as a journalist prior to her work in the
non-profit sector. She was a foreign correspondent for Reuters News and
Television in Asia and for Associated Press, the San Francisco Chronicle and the
Dallas Morning News in Africa. She has a bachelor's degree in history from
Haverford College.
Check out her blog on Robin Hood
Marketing, where she talks about "the concept of stealing corporate savvy to
sell just causes—and my life as a marketer, from Washington DC to Madagascar to
points in between." | ............................................................................................................................................
Lisa Chen,
Fenton
Communications
 |
|
Lisa
Chen has more than 10 years’ experience in public interest communications on a
broad range of international and domestic issues ranging from human rights to
economic development. At as a senior vice president at Fenton
Communications, she specializes in message development and media strategy.
| Prior to Fenton, Chen was a senior account manager at Communication
Works, a nonprofit communications group, where she led campaigns on affirmative
action, gun violence prevention, affordable housing and public health,
specifically health care access for low-income people.
Her clients have
included the Global Fund for Women, Physicians for Human Rights, Corporate
Accountability International and the Goldman Environmental Prize. Her work with
breast cancer advocates helped increase federal funding for research into the
environmental causes of breast cancer and state-funded treatment for low-income
women with breast cancer in California.
A former staff writer for
the San Jose Mercury News, she has written op-eds published in the New York
Times, USA Today, San Francisco Chronicle, Boston Globe and elsewhere for
numerous public figures. She is a former recipient of the Knight-Ridder minority
fellowship and holds a B.A. in English from the University of California,
Berkeley, and an M.F.A. in writing from the University of
Iowa.
| ............................................................................................................................................
Anne
Dickerson, 15 Minutes
Productions
 |
|
Anne
Dickerson is a co-director of 15 Minutes Productions. She has conducted communications
seminars and coached senior executives on their public speaking skills since
2001.
Recent projects include the director of a new political advocacy
coalition, humanitarian spokespeople in Iraq, and the president of a fiscal
policy think tank. | She has been a television producer
for more than 10 years. Primarily producing news and documentary, she has
interviewed hundreds of people, from senators to paleontologists. She
coordinated and produced political news for Germany’s largest media company,
Pro7 and N24, and has written extensively for TV and video production
companies.
Before joining 15 Minutes,
she was an Associate Producer for National Geographic Television Specials. She
also developed educational programming for National Geographic’s children’s
division. Prior to that, Anne developed feature film scripts and acquired films
for A-Pix Entertainment. She is a graduate of the University of Virginia, and lives in Washington
DC with her husband John. | ............................................................................................................................................
Susan Finkelpearl, Free Range Studios
 |
|
Susan
works as the Online Strategy Director at Free Range Studios.
She blends communications strategy with emerging web technologies to transform
her clients' websites from static e-brochures into vibrant communities, where
individuals gather and rally around issues they care about.
| She has developed information architecture and guided the web design of
sites including The Rockefeller Family Fund, National Parks Conservation
Association, Sports4Kids, and the Center for Economic and Policy Research. Prior
to joining Free Range in 2004, Susan racked up knowledge of today's most
critical environmental and social issues at the Worldwatch Institute.
Her passion for community
involvement comes from her years as a Peace Corps Volunteer in Slovakia, where
she established a youth center, taught English, and assisted community
foundations with strategic planning and fundraising.
Susan is currently pursuing
a Masters in communications with a concentration on digital technologies at The
Johns Hopkins University. In her free time, Susan dabbles in organic gardening,
and getting all the fresh air she can hiking, biking, climbing, and
camping. | ............................................................................................................................................
Eve Fox, M+R Strategic
Services
 |
|
Eve Fox, Vice
President of eCampaigns at M+R
Strategic Services, plans and implements creative and effective online
advocacy, outreach, fundraising and recruitment campaigns on behalf of a range
of non-profit clients including the Save Darfur Coalition, American Rights at
Work, Oxfam America, Defenders of Wildlife, and the
ACLU.
| She specializes in writing for the
web and developing innovative strategies to help organizations streamline and
strengthen their web presence, move policy, recruit supporters, educate the
public, and raise money online.
Fox also created and manages the ProgressiveExchange, a rapidly growing online community of
people using the Internet to further a variety of progressive causes and
launched M+R’s
data-driven article series in an effort to share information and best
practices for this developing field with the public interest community.
Prior to joining M+R, Fox worked in women's health and environmental
advocacy. She was also a member of the start-up communications team at Oceana, a
new international ocean conservation and advocacy group, writing original copy
for their web site, developing their image bank, and serving as Internet
Activist Relationship Manager. Fox is a graduate of Wesleyan University.
| ............................................................................................................................................
Beth Kanter,
Technology
Consultant
 |
|
Beth Kanter is a
trainer, coach, and consultant to nonprofits and individuals in effective use of
technology. She has worked on projects that include: training, curriculum
development, research, and
evaluation.
| Her expertise is how to use new web
tools (blogging, tagging, wikis, photo sharing, video blogging, screencasting,
social networking sites, and virtual worlds, etc) to support nonprofit.
She is an experienced coach to "digital immigrants" in the personal
mastery of these tools. She is a professional blogger and writes about the use
of social media tools in the nonprofit sector for social change. Check out her
blog. | ............................................................................................................................................
Laura Quinn, Idealware
 |
|
As Idealware's Founder and
Director, Laura S. Quinn directs research and writing to provide candid reports
and articles about nonprofit
software.
| Prior to Idealware, Laura worked with
Alder Consulting to help nonprofits create internet strategies, select
appropriate software, and then build sophisticated websites on a limited budget.
She has also selected software, designed interfaces and conducted user
research for multi-million dollar software and website implementations with such
companies as Accenture and iXL. Laura is a frequent speaker and writer on
nonprofit technology topics.In her spare time, she prepares for a new career as
a homesteader with faithful practice in cooking, gardening, quilting, and
weaving. | ............................................................................................................................................
Alan
Rosenblatt
 |
|
Alan Rosenblatt, Ph.D. is the Associate Director for Online Advocacy at Center for American Progress Action Fund. He is a frequent speaker and author on digital media, advocacy,
and politics, including social networking, blogging, grassroots, and
mobile advocacy strategies. | He is the founder of the Internet Advocacy Center; an adjunct professor
at Georgetown, Johns Hopkins, and American Universities, where he
teaches Media and Politics in the Digital Age, Internet Politics,
Digital Political Strategy, and Internet Advocacy Communications; and a
blogger at DrDigiPol.com and the award-winning TechPresident.com. Alan
is also a founding team member of Media Bureau Networks (MBN), a
pioneer in streaming media services; a contributing editor to Politics
Online; and serves on the editorial boards of several scholarly
journals dedicated to the study of the internet, politics, and
government.
He taught Political Science at George Mason University for nine years,
where, in 1995, he launched the first-ever cyberpolitics course. With
MBN, he webcasted live coverage of the 2000 Presidential Conventions.
In 2001, he served as Vice President for Online Advocacy Services
division at Stateside Associates. From 2003 to 2005 he served as
Director of Training Programs at e-advocates. Alan Rosenblatt has a
Ph.D. in Political Science from American University, an M.A. in
Political Science from Boston College, and a B.A. in Political Science
and Philosophy from Tufts University. He lives in Arlington, Virginia. | ............................................................................................................................................
Nancy Schwartz, Communications
Consultant
 |
|
Nancy
E. Schwartz, president of Nancy Schwartz & Company (NS&C), designs and
implements marketing and communications programs to help nonprofit and
foundation clients nationwide to maximize their impact and profits.
| Combining strategic perspective, practical vision, and a broad range of
technical skills, Ms. Schwartz provides NS&C clients with innovative
approaches to meeting their goals.
Ms. Schwartz shares her expertise in
nonprofit marketing and communications by writing and publishing Getting Attention,
(free, bi-monthly e-newsletter designed to help nonprofits succeed through
effective marketing) and the Getting Attention blog.
A graduate of Brown
University, Ms. Schwartz also holds a MBA in Marketing and Management from New
York University. She serves as a volunteer trainer at New York City's Support
Center for Nonprofit Management and a frequent conference speaker. Ms. Schwartz
is also member of the New York Technical Assistance Providers Network and the
Council on Foundations' Communications Network. She lives in the New York
metropolitan area, where she enjoys time with family and friends, as well as
knitting, photography, hiking and cooking. She is active in her synagogue, and
serves on its Interfaith Committee. | |