Google AdWords: I run several campaigns with budgets of $100/day each. Often times, I will search using the campaign's keywords and will not see my ad even if I have not reached $100 in spending for the day and even if there are just a couple other, or somethimes no other, ads presented. I wonder if I'm doing something wrong with the campaign settings or budet. I am a Google Grant recipient.
Thank you.

I would like to see Google introduce more nonprofit tools. Buzzworthy news for the nonprofit sector does not revolve around Paris Hilton, it revolves around issue-based advocacy and donations. To compete with larger nonprofits and organizations, Google Grants recipients need to have a way to maximize the buzz around what are often niche topics. Having a citizen sector buzz meter with relevant keyword recommendations would be helpful.

In addition, it would be great if Google allowed users to geo-target multiple COUNTRIES for the same campaign and offered grants recipients the options of site-targeted ads and eligibility for the content network. Smaller organizations must rely on content relevance, not CPC bids, to get their messages across. Thanks.

How can you track downloads through Google Analytics? It looks like I would have to add code to each file, or to the link to each file, but we've got hundreds of PDFs, MP3s, and docs on the site - is there an easier way?

Tia Sumler
Leadership Conference on Civil Rights

Tia,

That's a good question and it looks there isn't an automated way to do that. On my blog, I put the code in a css template.

Why do you want to track all of them? What the most important ones to track and why?

BTW, I found this cool troubleshooter for adding the tracking code to files that don't generate a page view
http://www.google.com/support/analytics/bin/static.py?page=troubleshooter.cs&problem=tracking

Hi Tia,

I am pulling together a wiki of google analytics resources for nonprofits and I found this plugin tool that does what you need. I haven't tried it, but if you do, hope you will report back about whether or not it is a really a time saver
http://www.oratransplant.nl/uga/

Here are questions that were submitted by meeting participants before the meeting.

How can google docs help a small office avoid version control issues of collaborative documents?

Does Google Analytics underestimate traffic? Does it have any systematic measurement biases? Should it produce comparable data to Alexa?

What tools exist that I don't know about and may assist my work with CODEPINK and the anti-war movement?

How do other people use the google calendar and what are tips and trouble shooting pointers I could take away?

Why do google tools sign out when you switch to another user in another tool on a different browser?

Best way to optimize search -- from POV of searcher and from POV of placing a Google ad? Also, rate of return for Google ads?

How to best utilize Adwords and Analytics, plus learn about other tools we should use and are overlooking?

What are the best web stats to pay attention to in Google Analytics, what tools can I use that can enhance our reach?

What's the difference between Urchin & Google Analytics. I'd heard that Google had bought and used Urchin's technology. So why is there a difference between their reports?

I'd like to answer the question - how to best use google analytics for nonprofits. I'm just finishing up a screencast for NTEN called "Demystifying Web Analytics with Google Analytics." It includes best practices and some nonprofit examples. I blogged all my research here:
http://beth.typepad.com/beths_blog/google/index.html

NTEN also just hosted a Webinar with Avinash Kaushik, the web analytics evangelist at Google. He'll be back with another session I'm sure. But, you should read his blog "Occam's Razor" and get a copy of his book. It will take from the beginning to deep analytics.

In addition, I'm in the process of putting together a wiki to organize the excellent resources I've found on the topic.
http://analytics.wikispaces.com/

And, I've organized an affinity group at NTEN for web analytics.
http://www.nten.org - where I'm hoping a community of practice around nopnrofits and google analytics will also share this type of information.

Question:

What are the best web stats to pay attention to in Google Analytics, what tools can I use that can enhance our reach?
-----------

That depends on your web site goals! First stat your goals - then identify what you need to track to evaluate those goals.

If you're just beginning with Google Analytics - then do macro level analysis first. Answer these four questions:

How many people are coming?
Where are they coming from?
What are they doing?
Is that what I want them to do?

Some beginner metrics --
visits
unique visitor
page views
time on site
bounce rate (people who visit your site and view one page only according to how GA defines it)

The initial macro level reports you should run to answer these questions:

visitor overview
content overlay
traffic referrals

Anyway, I have a case study on my blog about how one organization has answer these questions:
http://beth.typepad.com/beths_blog/2007/06/how_laura_white.html

This will also be presented in my screencast as well as how to run those reports.

http://www.google.com/support/analytics/bin/answer.py?answer=46521&query=urchin&topic=&type=

I am a new user to GoogleDocs and really like it but would love to be able to set which revision is a SUBSTANTIAL revision versus one that is just a small edit. This would help me when I do comparisons of documents or when I want to point collaborators to a big edit and they want to compare previous versions.

Also when i first log into Google Docs I would like a link at the TOP Of the page to start editing instead of at the bottom which on a long document is a long scroll down.

What are Google plans (in general and in particular for the DC office) to work more closely with NGOs? What are their objectives in linking up with the OneWorld community of partners? Would they be willing to offer training sessions to help nonprofits make the most of their tools?

Will the google analytics tool ever be utilized for statistics for google video? The information on views/downloads for google video is very lean.

I hope that happens too - I'm using blip.tv and the stat tool there is a bit better, but pales in comparison to Google Analytics.

I am new to AdWords and Analytics, but am doing my best to understand the reports they generate. However, I am wondering how I can compare the results from Analytics, AdWords, and Conversion Tracking in one document. Is there a way to do this? What is the best way to use these reports?

You can customize the views on the dashboard and if you drill down and cross tab those metrics - the view you ge t- can be emailed or ported into a pdf. Alternately, you can download as an excel and tweak.